![]() ![]() "Turns out that cocktail whisperer Thad Vogler, the owner of San Francisco’s acclaimed drinking dens Bar Agricole and Trou Normand, has a secret talent: He can write." "Vogler’s stories are heartfelt, wise and moving. "The most intriguing and best-written spirits book of the year." Alternately hilarious and heartfelt, Vogler’s memoir will open your eyes to the rich world of traditional, small-scale distilling-and in the process, it will completely change the way you think about and buy spirits. Vogler takes us to Normandy, where we drink calvados with lovable Vikings to Cuba, a country where Vogler lived for a time, and that has so much more to offer than cigars, classic cars, and mojitos to the jagged cliffs and crystal-clear lochs of Scotland to Northern Ireland, Oaxaca, Armagnac, Cognac, Kentucky, and California. This remarkable memoir is the first book to ask the tough questions about the booze industry: where our spirits come from, who makes them, and at what cost.īy the Smoke and the Smell is also a celebration of the people and places behind the most singular, life-changing spirits on earth. In By the Smoke and the Smell, Vogler is here to set the record straight. Yet we are far less careful about the spirits we drink, often allowing the biggest brands with the most marketing dollars to control the narrative. We care so much about the food we eat: how it is made, by whom, and where. He’s a man on a mission to bring “grower spirits”-spirits with provenance, made in the traditional way by individuals rather than by mass conglomerates-to the public eye, before they disappear completely. ![]() Thad Vogler is one of the most important people in the beverage industry today. From the mountains of Mexico and the forbidden distilleries of Havana, to the wilds of Scotland and the pastoral corners of France and beyond, this adventure will change how you think about your drink. Spirits expert Thad Vogler, owner of the James Beard Award–winning Bar Agricole, takes readers around the world, celebrating the vivid characters who produce hand-made spirits like rum, scotch, cognac, and mezcal. ![]()
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