![]() ![]() Bern acknowledged that ByteDance had much to learn when it came to customer service in retail. Then, when the person tried to get a refund, little information was to be found. But the shrimp that came in the mail were tiny and smelly, the person wrote. The app showed plump, palm-size specimens that had supposedly been grilled at home by a kindly-looking lady. Last year, an anonymous author wrote a widely shared account of buying a half-pound of dried shrimp on Douyin and feeling cheated. “They can sell their cheaper products directly to that audience in TikTok.”īargain-bin prices do not guarantee customer satisfaction. “That’s why I think the Walmart thing is pretty interesting,” he added. ![]() ![]() “You will think twice about it, then basically the video is gone already.” Bern said, which means that few people on the app are going to buy, say, a pricey wristwatch. “You’re scrolling very quick through content,” Mr. The design of the app means the products that sell best are cheap impulse buys, said Fabian Bern, the head of Many, a marketing company that works with creators on Douyin and TikTok. Eventually, it allowed users to set up storefronts within the Douyin app itself, and now it is more aggressively pushing creators to sell through those native stores instead of on outside sites.įor most Chinese consumers, Douyin is not about to replace Taobao and other full-fledged shopping sites entirely. Currently, nearly 570 million people use Pinduoduo’s app every month.ĭouyin started out by allowing video creators to post links to their stores on China’s largest online bazaar, Alibaba’s Taobao platform. Actually receiving those products is almost secondary. For Pinduoduo’s fans, the process of stumbling across strange new products, at ludicrously low prices, is a big part of the experience. One of the country’s newest e-commerce giants, Pinduoduo, has turned internet shopping into something more like a surreal video game. The sheer size of the Chinese consumer market has created a vast field for retail experiments of other kinds as well. In all, $140 billion in merchandise could be sold in China this year via livestreaming, more than double last year’s amount, according to estimates by the research firm Bernstein. Chinese e-commerce platforms have for years been adding livestreaming to their apps, and video apps have been adding shopping functions. Smartphone users in China have taken, in a big way, to buying things while they watch people hawk the products - think QVC and late-night television infomercials reinvented for the mobile age. ![]()
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